•  Marketing products and services on internet is the best idea of publicizing a product and services using online media.

•  Marketing products and services on internet offers unique benefits to the online marketers such as low costs in distributing information.

Today, Marketing products and services on internet is evolving into a broader mix of components. A company can use it as a means of increasing sales no matter your business is done completely online, partly online, or completely offline.

The most important concept you need to grasp before you begin your online marketing career is to understand the difference between strategy and tactics. The main reason why several online businesses are failed is that business owners are not well aware of this difference. Strategy is a long term plan where as tactics are short term actions. Strategy requires commitment where as tactics requires testings. You can say strategy is a road map for your over all plan where as tactic is the vehicle for the trip.

Internet marketing provides number of chances to make revenue online. There are number of ways of online marketing . Some of them are:

•  Affiliated Marketing - help merchants set to promote an affiliate program for their products and services. .  Marketing is done by displaying an affiliate link on your website, when a visitor clicks on the link and purchases you receive a commission.

•  E-mail Marketing - Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience

•  Search Engine Marketing - Search engine marketing is a kind of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages.

•  Blog Marketing - Blog marketing is the term used to describe internet marketing via web blogs. You can generate revenue from blogging in a number of ways.

•  Auction Marketing or eBay marketing - eBay is the world's online marketplace; a place for buyers and sellers to come together and trade almost anything, one of the fastest growing retail phenomenon of 21 st century.

•  E-book Marketing - E-book marketing is the process of selling information products via downloadable electronic books, typically on Adobe PDF format.