Archive for the ‘SEO’ Category

Market Research

Monday, September 22nd, 2008

Market research is very important when trying to figure who your market is.  You need to be constantly reviewing places on the internet. Figuring out the goals that people are striving for and the problems they’re trying to avoid.  Knowing your audience is key.  If you can figure out what people want before they know they want it, you are one step ahead of the game. Also, if there are things consumers are trying to avoid, give them products or services that will help them avoid those things.  While you are doing your research you will find out things like:

Which subjects are most popular and profitable

Which items have most likelihood of success, based on wanting market

How to improve current products or services to offer something new

What hot button to push to reach your typical prospect

What they don’t like about products or services, that can be changed

Market research is not as hard as you would think and it will give you insight, which is one of the most valuable things you can do.

RSS Feeds

Friday, September 19th, 2008

RSS feeds are a great way that internet marketers have found to stay on top of their market at all times.  RSS feeds put the user “in the know” whenever new elements in their market change. 

 

Monitoring your Market

 

Many blogs have RSS feeds built into them, allowing the end user to quickly access any updated content that may have been posted.  Blogs have been used to define trends, a useful application if you want to study your market in further detail.

 

Many popular blogs, updated daily, take advantage of this useful tool in order to build a subscriber base.  Similar to an email list, a subscriber base allows you a pool of loyal users that can be considered warm leads.  These are people requesting to be updated on the information you provide, or simply put: users hungry for your information.

 

Feeding your Users

 

Feeds do a variety of different tasks.  They can place content onto your page by “grabbing” articles from outside sources.  An RSS feed will also help your SEO by physically listing the dates and times made of all of your updates. 

 

If a user comes to a site and sees that it updates once a month, they may not be apt to return.  A site that updates on a daily basis will be much more attractive to the end user.  RSS feeds cater to the user that is looking for updated content. 

 

If you are looking for the best opportunities, consider the Jeff Paul system.  With new trends in the world of internet marketing, you will need a reliable source you can trust.  Our professional hotline staff is there to assist you step by step with each and every facet of your developing business. 

The Secret to Success!

Thursday, September 11th, 2008

If you’ve ever wondered how name brand products became what people know and trust today, the answer is simple, Customer Outreach.  Internet businesses are focused on providing their customers with the most up to date products based on their needs.  Using the internet to track customers has been pivotal in the success of internet marketers in this technological age.

 

The days of street corner flyers and live events to bring in a larger customer base are over.  Discussion boards allow internet marketers to monitor the needs of their market 24/7.  Blog sites and classified ads act like billboards designed to flag users down. 

 

Market Research

 

Who are these people and what are their needs?  If you want to sell a product, it seems obvious that you need someone to sell to, but many failing internet marketers struggle trying to locate a strong customer base.  Even worse, many lose touch with the demands of their niche.  Discussion boards allow marketers to track their niche and research the ins and outs of their market.   

 

 

The Advantage

New technologies like RSS feeds and blogs allow you to keep in touch with what’s new, and inform your users of any changes.  Put an RSS feed on your site that displays portions of your articles from your blog.  You page will update daily, and you will provide even more information to your users.   

 

By allowing users to subscribe to their pages, internet business owners are quickly discovering by updating their content, users are attracted to websites that constantly change.  Subscriptions allow users the freedom to choose where they want their attention to be directed.  All of these interesting fields can be easily catalogued and bookmarked for easy reference later. 

 

Businesses ally themselves with larger entities in link exchange programs to boost traffic.  Link exchanges are beneficial to end users because they supply the casual browser with a vast pool of resources. 

 

Be a part of this exciting world by giving the Jeff Paul program a try.  Our specially trained staff is working tirelessly to stay on top of these constantly evolving trends to bring you the freshest information on your shortcuts to internet millions.    

Maximizing Adwords

Wednesday, September 10th, 2008

Thinking about using a paid service to advertise?  Google Adwords is one of the better services available to amateur internet marketers, but you will need more than just a website if you want to turn that traffic into $$$$. 

 

Consider this; paid advertising brings in more traffic faster than most methods of marketing to your niche.  Services like Adwords make your ads appear whenever relevant to the user’s search thus increasing your probability of getting the right user.  This is a great shortcut to millions!  Having a well designed website will definitely help you turn that traffic into money. 

 

The Jeff Paul system recommends a site that is easily navigable and has a lot of information.  Remember, a user is probably looking for either something to do or something to learn and with a bit of careful planning you can supply the end user with both.  Well written articles and links to other resource pages for starters. 

 

Do not forget about using email lists either.  Having an auto responder on your front page can help you bypass spam filters and get your emails to those who want your product.  Start generating a newsletter now and you will reap the benefits later. 

 

Have a resource page and lead people to sites you have setup.  A simple google page linked to your domain, or a blog you have written will usually be enough.  Create a circle or a web of sites that all provide information related to the same niche.  This way you get more activity and more traffic to your website.  The point is to expand your influence by expanding the platforms you have to communicate with. 

 

Internet marketers know that paid advertising generates cold leads so be prepared to convert these cold leads into warm ones by using every element available to you in order to grab their attention.  Don’t overload yourself but if necessary include media and pictures on your page.  Users are immediately drawn to video and image and an informative video can help maintain a users interest long enough to motivate them into purchasing something. 

 

Using services like Adwords can be a quick way to get you to the top of your search engine of choice.  Remember that many users include Adsense advertising on their sites creating even more link exchange possibilities.  If you are prepared for this sudden influx of traffic the Jeff Paul system can help you can really cash in! 

New Ways to Reach your Customers!

Tuesday, September 9th, 2008

Internet Marketers are getting in on the secret!  The internet is a “brave new world” that’s only just begun to develop!  Small business owners are finding the internet to be a cheap alternative to the costs of opening one’s own store. 

 

Why spend the money to rent a space out and try to take over a billboard or pay for TV time to advertise?  The internet lets you do all of that and more!  Want a billboard?  Try a blog!

 

Blogs can be a great method of garnering attention to your website by attracting users through information.  Create warm leads when people see your blog and click on the links your blog provides.  If you’re having trouble marketing your products on discussion boards, blogs will reach out to your client base just as effectively.

Remember that common ettiquette is to respond whenever someone comments your page.  You want to sell your personality so it’s important to be friendly and attentive to your audience.  Blogging is also a fun way to increase the knowledge you have of your product. 

 

If you want to be a part of the many businesses flocking to the money making potential of the internt, the Jeff Paul system can help you get “in the know” about this exciting opportunity to cheaply set up your business!  We give you all the advice and service you’ll need on your shortcuts to internet millions!   

Tracking Your Traffic

Monday, September 8th, 2008

Have you ever found yourself on the internet clicking away only to realize you don’t remember where you’ve visited?  Internet Marketers are learning how to deal with the challenge of getting traffic and keeping it!  The first thing business owners are doing is to recognize where traffic is coming from.  If you’ve ever wanted to stay at the top of your game, knowing where your clientele come from is often to most effective way to do so. 

 

Using Analytics

 

Google Analytics is an awesome piece of code that the Jeff Paul system recommends you install on your website.  Being a budding a business owner, you’ll want to take advantage of the many features google offers you for free.  Google will build pages for you based off of simple templates, it can offer spread sheets and calendars that you can use to help update your page indefinately.  Analytics will help you identify where your traffic is coming from.  Using Analytics can help tell you:

 

  • How much traffic do you get? Per day?  Per week?
  • Where does your traffic come from?  Email?  Search engine? A post you left in a discussion board?

Analytics can help you pinpoint specifically which marketing strategies are working best for you.  This will prove invaluable as you attempt to pinpoint a marketing strategy that is both cost efficient and effective. 

 

Analytics will even tell you how much time users have spent browsing your site.  From here you can use media and articles to help bolster a virtual stampede of traffic. 

 

If all of this seems overwhelming, don’t fret.  The Jeff Paul system all star coaches are well versed in using Analytics to help determine the best methods to bring traffic to your site.  Don’t click away without having considered the incredible money making potential of bringing your business to the internet. 

 

 

 

More Traffic Faster!

Thursday, September 4th, 2008

 

The beautiful thing about internet marketing is that you can not only do it from anywhere you are, but you can conduct multiple marketing campaigns at the same time much more efficiently. 

 

Making money on the internet has been simplified by the many opportunities given to web designers for the purpose of marketing their products or services.  Using a traffic exchange website will help get you the results you desire in as little as two hours worth of your time daily. 

 

Traffic Swarm

 

Internet Marketers are flocking to services such as Trafficswarm.com for the help that they provide.  You can use free sites like Traffic Swarm to exchange “credits” which count as visits to your website.  Every time you visit a site or some one visits yours, you exchange credits.  Your visit/purchase ration may be much higher, but you can get massive amounts of traffic in just a few hours per week.   

 

It’s a simple format built off of clicks.  Each click takes you to a different site within the exchange program.  You can generate sales after only a few days of using this simple system.  Free traffic exchange programs like traffic swarm are also great if you have an auto responder at the top of your website.  Remember to always try to track down free methods of marketing.  Did we forget to mention traffic swarm was FREE!?!?

 

Marketing Methods

 

Always be on the lookout for free marketing avenues.  If you want shortcuts to millions you have to know how to budget not just your time, but your resources.  Every time you consider using a service, ask yourself if you could affiliate yourself with that service, or somehow turn it into a profit.  Use this method especially when considering different tools to start your business. 

 

Jeff Paul system coaches can help you decide which marketing strategies will best assist you in starting up your business.  All of this can be done simultaneously within a matter of moments, and we can show you how!  Give us a   

Media Marvels

Wednesday, September 3rd, 2008

Media can be a fantastic way to showcase your web page with the latest and greatest technologies.  Users love visuals and with so much floating around, it’s simple to grab an image or a video relevant to your content. 

 

You Tube

 

You Tube is a great site if you are interested in the field of Vlogging.  Vlogging allows the internet marketer to speak rather than write.  Some users view this as more personal.  Websites all over the internet have been using video technology to host tutorials, provide commentary, or display the various features of the product they are marketing. 

 

Myspace

 

Using a Myspace will allow you access to music and even more video footage.  Many Social Networking sites are catching on to this exciting trend, but Myspace is by far the front runner.  With so many customizable options, Myspace becomes an excellent place to build a good user base, display media, and provide reviews.

 

Blogs

 

Blogs also support pictures and video.  Had an event recently?  Publicize on your blog!  Show pictures or video footage taken at the event.  This can help motivate users into buying into your products under the assumption that they are part of a larger group.

 

Spice up Your Content

 

Don’t get left behind.  Users all across the World Wide Web are flocking to this new technology.  If you haven’t used Vlogging yet, it can be a great way to help bring your website up to date with other more optimized websites. 

 

As always, the Jeff Paul system is at the cusp of these technologies.  If you’re unsure of how to use these methods, look no further than our specially trained staff.  We’re standing by to help you make the most of your site!

Keyword Magic: Making Google Work for You

Monday, August 4th, 2008

Keywords help search engines find your website, and users relate easier to your content.  Internet Marketers know that often users are skimming through articles for information, and these are opportunities you can use as shortcuts to internet millions.  Keywords point out main ideas to your users, while establishing an article’s relevance to search engines.    

 

Researching: the Right Word for the Job

 

You want specificity, but not at the cost of relevance.  If your keyword is too specific you may find yourself on a shortcut to nowhere.  The Jeff Paul system recommends getting yourself back on track by choosing something a bit more generalized.  For example, ”fishing” would be too broad.  Using keywords like “lewer fishing”, “river fishing”, “fly fishing”, or “using live bait” might get you closer to the kind of results you desire.  Remember, if you go too broad, you’ll be head to head with giants!

  

Niche Marketing depends on narrowing down your users choices.  When you go to a fast food restaurant, whether you realize it or not, they’ve already decided on what you’re going to eat.  You’re presented with options, but they already have an idea of where you’ll end up.  Look at keywords as menu items that help group your users into a certain number of possible choices.      

 

So what should you optimize for?  Spend more time with any synonyms that you may find.  Why?  If the user doesn’t find what they want the first time they will usually modify their search.  “Lewer fishing” contains the word “fishing” and expands on it.   

 

Recent studies have shown only 20% of users use single keywords when they search.  However, the Jeff Paul system recommends NOT optimizing for a long phrase, there are too many variables.  Often starting with a broad term and narrowing down will allow you to choose wiser. 

 

Optimizing your keyword

 

So you’ve got this dynamite list of keywords and you’re developing your article.  Don’t be shy about italicizing or bolding your text.  It helps the user identify the key point, and Google looks for the HTML tags that designate the font changes.  Use those keywords, but only when necessary!

 

Google will penalize a site that uses too many keywords.  You never want to spam your users, it’s an unfair advantage that isn’t tolerated.  Make sure your keywords are syncing up with the text and if they don’t, use synonyms!  Remember, Google is all about relevance.  Don’t hesitate to put your keywords in the meta sections of your website either.   

 

So With these handy tips you can easily find the keyword that’s right for you.  Optimizing for the right keyword is one of the steps you’ll need to go through on your shortcuts to internet millions.    

Designing a winning page: 3 ways to empower your website

Wednesday, July 23rd, 2008

Web design can be complex, especially if you don’t know quite how to begin.  The Jeff Paul system has the answer.  Internet marketing depends highly on search engine optimization, how relevant is your site to what the user is looking for. 

 

This relevance doesn’t stop at the content.  Search Engine crawlers look at the coding of your website to help determine it’s usability.  Using these 3 Shortcuts to internet millions approved tips, you can get your website looking the way you want it to, and get the results that matter! 

 

Site Maps

 

Often, Site maps are one of the more overlooked aspects of web design.  A good site map does more than consolidate your links.  It helps users understand where they are, especially in sites that are larger than just a few pages. 

 

Site maps also provide easy navigation in one area.  Templates available through the big league players club come standard with site maps built in.  A site map also defines and categorizes content for the casual browser. 

 

Avoid listing links or products as long awkward URL’s.  This is to save the user the grief of trying to figure out where they are, and can also clue them in to what the product is.  Additionally, it’s easier to implant your link within a specific article.  You can even link pictures! 

 

Paying attention to your size

 

A website with a lot of media content can slow down a users computer.  Let major websites that have the resources to show off display all their bells and whistles.  The Jeff Paul system recommends concentrating on a few pictures, or one to two videos that are crucial to showing off the product in question. 

 

Do not place pictures for the sake of “spicing up” your site.  Pictures that appear out of place end up being unwanted eyesores that slow users down.  Remember, you’ve got their attention for just a few short seconds, make it worth their time!  Another handy trick is to name your pictures after your keywords.  This is another shortcut to making money on the internet 

 

HTML

 

Use HTML templates to help give your website a skeleton.  Without a template, your website is nothing more than a directory.  You never want to over use the visual qualities of your website, but web browsers have come to expect a certain level of color and image. 

 

Templates also help you organize the layout of your content. 

 

If you’re looking for shortcuts to internet millions you’ve got to try these out!  With these layout tips, your website will be clean, informative, and navigable.