Archive for August, 2008

Direct Marketing: The Way it Used to Be

Friday, August 29th, 2008

It used to be that sending mail and directly corresponding with your client base was the most effective way to attract attention to your business.  Those days are over.

 

Internet Marketers are faced with a new challenge, how do you reach the same amount of customers faster?  The answers are simple.

 

Email

 

E-mail allows your users to be updated whenever a change is made to your website, or if you have a newsletter that needs to reach thousands of users.  Auto responders make the whole process automatic and smooth.  In this changing world, automation is one welcome change that is allowing Internet Marketers the time they need to focus on their clientele. 

 

Discussion Boards

 

Remember when live event s attracted huge throngs of potential clients?  Discussion boards are like live events happening every day, sometimes down to every hour.  Users browse these discussion threads looking for topics related to their field of interest.  Signing up with large entities like Yahoo or Google will allow you access to the millions of subscribers already a part of those services. 

 

Link Exchanges and Directories

 

Link Exchange programs and directories allow your content to be filtered on to the internet in a categorized fashion.  If you want to get in touch with your market, you’ve got to be a part of where they are looking.  These methods are free and often involve something as simple as contacting the person in charge and asking to be inducted in to their program. 

 

Join the thousands of successful internet marketers already taking advantage of these great new features.  The internet is definitely changing the way business is done, for the better!  The Jeff Paul system can be your ally in the quest to make money.  This exciting opportunity has never come at a better time!

Visualize and Attack

Thursday, August 28th, 2008

If you want this business to succeed, you’ve got to have goals.  If you do not know what you are looking for, you may be tempted to pursue the almighty dollar.  Many people chasing money will fail, so learn to recognize the drive inside of you that will make you money on the internet.

 

Looking at Your Niche Market

 

Having a well thought out niche market is a reflection of the time you are willing to invest in the program.  If you choose a niche that you are unfamiliar with, your internet business may fail because you would not be motivated to learn anything about it.  No research means a lack of information, and no information means a lack of money. 

 

So invest your time in something you can be proud of.  Make this business your project, more than just a hobby.  You are trying to make money on the internet, so approach your business with a serious mind to create not just a site or a product, but really to market an idea. 

 

Visualize

 

Many amateur internet marketers fall short because they lack vision!  Vision is critical to your success; every corporation has a mission statement and a corporate vision.  If the world’s most successful people are envisioning the successful lives they lead, what are you waiting for?

 

You may think that planning is a waste of time; you may rationalize it by saying that you can overcome any obstacle thrown at you and you “roll with the punches.”  The fact of the matter is that planning is the key to success.     

 

Envision your future and you will achieve it.  And if you need help along the way you can always count on the Jeff Paul system.  We can help you through the difficult planning stages for your business and get you on the shortcut to internet millions!

Freebies Generate Cash Flow!

Wednesday, August 27th, 2008

Are you giving anything away for free?  Well, you really should be!  Internet marketers are learning that a freebie can generate leads and money very quickly.  Something that took low effort but had a high perceived value can provoke users to stay on your site and allow you several opportunities. 

 

Bypassing the Spam Filter

 

The Jeff Paul system recommends getting users to opt in to an email list with creative solutions that can get you a higher volume of users faster!  Giving away a free ebook or distributing a piece of shareware from an affiliate can help provide incentive for your clientele to join up and that can get you making money on the internet!

 

You’ve seen it time and time again, emails that offer something free in exchange for your subscription to something else.  Internet marketers use free products to create opportunities for you to inflate their customer base!

 

Creating Sales out of Free Air

 

Offering something free with purchase or subscription can get users excited about the prospects you have to offer them.  If you up the price a reasonable amount, users won’t even pay attention and they will be too focused on the freebie to mind paying the extra dollar or two you charge them. 

 

If your product wasn’t selling the way you had expected it to, try offering something along with it.  If you have a monthly subscription service, offer them a free newsletter, or ebook.  If you are selling your product, offer them free membership to something, like newsletter or forum.  Remember, internet marketers are learning that the higher the perceived value the better. 

 

If you’re finding it difficult to make your first sales, using a freebie can help generate a large number of sales quickly.  Catch on to this exciting new trend in internet business and you will have an email list or sales in no time.      

The Word is Adwords

Friday, August 22nd, 2008

Thinking about using a paid service to advertise?  Google Adwords is one of the better services available to amateur internet marketers, but you will need more than just a website if you want to turn that traffic into $$$$. 

 

Consider this; paid advertising brings in more traffic faster than most methods of marketing to your niche.  Services like Adwords make your ads appear whenever relevant to the user’s search thus increasing your probability of getting the right user.  This is a great shortcut to millions!  Having a well designed website will definitely help you turn that traffic into money. 

 

The Jeff Paul system recommends a site that is easily navigable and has a lot of information.  Remember, a user is probably looking for either something to do or something to learn and with a bit of careful planning you can supply the end user with both.  Well written articles and links to other resource pages for starters. 

 

Do not forget about using email lists either.  Having an auto responder on your front page can help you bypass spam filters and get your emails to those who want your product.  Start generating a newsletter now and you will reap the benefits later. 

 

Have a resource page and lead people to sites you have setup.  A simple google page linked to your domain, or a blog you have written will usually be enough.  Create a circle or a web of sites that all provide information related to the same niche.  This way you get more activity and more traffic to your website.  The point is to expand your influence by expanding the platforms you have to communicate with. 

 

Internet marketers know that paid advertising generates cold leads so be prepared to convert these cold leads into warm ones by using every element available to you in order to grab their attention.  Don’t overload yourself but if necessary include media and pictures on your page.  Users are immediately drawn to video and image and an informative video can help maintain a users interest long enough to motivate them into purchasing something. 

 

Using services like Adwords can be a quick way to get you to the top of your search engine of choice.  Remember that many users include Adsense advertising on their sites creating even more link exchange possibilities.  If you are prepared for this sudden influx of traffic the Jeff Paul system can help you can really cash in! 

Affiliations: Fast Cash, Brand Names

Tuesday, August 19th, 2008

Tired of getting no where with products you can’t market?  Beginners, or “newbies”, to internet marketing are flocking to the world of affiliates.  Business owners are finding that they can launch with quality brand name products!

 

If you’re new to internet marketing you might consider marketing a brand name product you are already familiar with.  If you’ve used the product before, you can provide your own testimonial, you recognize it (and others will too) and you know you prime reasons for buying the product. 

 

Why waste time with some product put together by a nobody?  Consumers are beginning to shy away from no name products and go with time tested products they trust.  If you have a product of your own, spend time developing it, wait for the right time and launch.  Affiliations can cover your overhead costs while giving you a great opportunity to build an email list!     

 

Internet Marketers are relying heavily on the psychology of their end user in order to get the results they require.  Business owners are starting to think less about the product and more about the user.  What motivates the user to finally take that plunge and buy the product?

 

Affiliates can be a fantastic way for the amateur internet marketer to get on their feet.  By using products one might already be associated with, business owners are able to build trust with users faster.  Some businesses have even made affiliations their primary tools. 

 

Affiliations can allow the right user incredible benefits!  Imagine starting up your business, while simultaneously helping others do the same and cashing in on it!  If you’re looking to get started on this exciting path to money making, the Jeff Paul system is the perfect solution for you!   

Auto Responders: The Future of Business

Monday, August 18th, 2008

The Jeff Paul program would like to clue you in to the world of auto responders, a piece of software that is changing the way many companies do business on the internet.  Auto Responders can help you reach a substantial customer base very quickly.

 

An Email is Worth a Thousand Words

 

You’ve seen them before, all that junk mail you filter into your spam (or your provider does it for you, as most will).  The money making potentials of an email list are incredible considering that a well developed list can reach thousands of potential consumers in minutes. 

 

Internet marketers are finding that by having their subscribers opt-in, they can bypass spam filters and reach users that really want to hear from them. 

 

Making the list work for you

 

With the Jeff Paul system to help you along the way, you could be taking advantage of this great marketing technique.  In just a short time you could have built a list of hundreds of names of consumers waiting to buy your product! 

 

What are you waiting for?   Learn how to get subscribers to opt-in!

Classifieds: Top Secret for Success!

Thursday, August 14th, 2008

If you haven’t checked out an online classified yet, you are missing out on a world of free advertising space.  Internet Marketers are catching on to the trend of using classified ad websites to boost their exposure and the Jeff Paul system is here to show you how. 

 

Writing Your Ad

 

When writing your ad, you’ll want to be conscious of a few things. 

 

-                          How long is the ad?  Users don’t want to be bogged down with info about your product

-                          How effective is your ad?  What is your primary call to action? 

-                          What will be the headline of your ad?  An eye catching title to appeal to readers

 

What many failed internet marketers don’t realize is just how important the headline actually is.  Many users don’t look past your headline.  If you want to utilize the shortcuts to internet millions, you’ll need to draw them in.  Just look at your own behavior on the internet.  How many times do you find yourself searching Google based on the brief headline or description listed in the search?

 

Contented with your Content

 

Short and Sweet.  This is my product, these are some of it’s attributes, this is my call to action, so go here.  You don’t need an essay, or a page describing every tiny detail, a simple three to five line paragraph will suffice.  If the site allows you, pictures can help.  Many users will single out postings based on those that have pictures in them. 

 

Think about your local news calling you to watch their ten o’clock edition, “Something you could be eating for dinner might kill you!  More at Ten!”  They draw their users in with only two sentences.  Their advertising is effective because it’s motivational. 

 

A good call to action will seal the deal when it comes to writing classified ads.  If you’re stuck, the Jeff Paul system is standing by with all the help you need.          

Product Research: Research Your Way to Riches!

Monday, August 11th, 2008

Before you start your business venture, it may be beneficial to consider the power of market research.  A business succeeds when it is able to monitor its market close enough to understand the market’s needs and supply them with those needs. 

 

If you want to be a step ahead, look no further than the internet.  With unlimited access to so much information, internet marketers have learned to monitor their markets through a variety of ways. 

 

Users interested in specific markets tend to blog about their interests.  Blogger has a great search function that will allow you to track blogs within a certain category.  All you have to do is comment on blogs that you find interesting.  This accomplishes two things for you, it may get you an email address to mail things to and it also gives you another FREE platform to advertise your website and make money on the internet. 

 

Tired of blogs?  Look for classified ads related to your market.  This is especially useful if you are marketing a home made product.  Finding a classified ad space designed specifically for your market is a great way to reach out to your audience.  Some classifieds will even have multiple listings, allowing you to market any affiliates you may have found but were unable to use before. 

 

Learn to develop personality profiles.  Who is your ideal user?  What about a casual user?  Big businesses manage to stay ontop because they optimize their stores (much like your website) to cater to these different “style” of clientele.  

 

You’ve got to be ready for any challenges your users may present to you.  If you don’t have the answers, be prepared to track them down.  Set up an email address specifically for your business so that you can have a place where clients can reach you, but more importantly, so that you can keep track of inquiries.

 

Using these shortcuts, you’ll have a good idea of what anyone within your market might need, from the hardcore user to the casual passerby.  The Jeff Paul system has everything you need to compile your research the right way! 

Blogging: Using Free Advertising Space for Promotion

Thursday, August 7th, 2008

If you’ve already built a website, you may find you’ll get better results if you install a blog.  The Jeff Paul system thrives on the ability to draw traffic from multiple sources, much like multiple streams of income.  In fact, new users almost always mean you’re getting closer to making sales. 

 

If you’re new to internet marketing, you may have already caught wind of a new fad.  Users have been creating blogs for years now, but only recently have blogs been used to promote websites and create press releases.  Internet marketers have been using blogs as free advertising space to help promote their products via reviews, informative articles and press releases.      

 

NaNoWriMo, the National Novel Writers Month contest, got most of its fame during its second year of business.  Why the sudden stampede?  Bloggers spread the word of the site and soon created so much traffic that the site had to move from one hosting company to another due to the bandwidth usage. 

 

The Jeff Paul system teaches copywriting, a method of writing provocative text that influences readers into making purchases.  This strategy of writing is an effective marketing tool, just as much a necessity of your business as email lists or products. 

 

Why Use a Blog?

 

Blogs are already getting traffic to them as a whole.  Non believers can search technorati, the internet source for the top 100 blogging sites.  Why waste time direct marketing to individuals when your thoughts, product reviews, and information can be viewed via google? 

 

That’s right!  If you want to hit the number one spot on Google, a well optimized blog just might be the shortcut you’re looking for.  Since blogs allow users to compile links (either as a list in the columns, or in the posting itself), this is great way to use borrowed traffic to create leads for yourself. 

 

Deciding on an Idea

 

What should your blog be about?  Think about your niche.  Don’t have a niche?  Consider the nature of the products being marketed.  Would you benefit from a review?  If so you can check out product reviews from Epinions.com, or consumersearch.com.  You can also check article websites like helium.com for a few more. 

 

By looking at other articles you may find one you like, or find inspiration in what others are writing. 

 

With these shortcuts to millions you’ll be taking advantage of free advertising space to try to build an even larger stampede of traffic by generating quality leads based on good information.  The best part?  You’ll be dealing with your users directly, answering questions and building relationships that will lead to profits!      

Social Networking your way to Millions!

Tuesday, August 5th, 2008

If you’re tired of paying your way to the top you may want to consider other options.  What other options?  Try talking to people!  Internet Marketers have begun using Myspace and other social networking sites to interface with a strong and loyal customer base. 

 

Social Networking: Getting to Know You

 

People are on the internet because they are bored!  The internet makes it possible for users to communicate with one another in social settings.  Users plan social outings, debate topics and comment amongst one another.  If you want to make money on the internet, it’s important to see free opportunity when it presents itself. 

 

The Jeff Paul system encourages you to jump on the bandwagon and join the thousands already using social networking sites to communicate with one another.  By putting yourself in the middle of the action, you open yourself up to contacts from all walks of life. 

 

Sharing Who You Are

 

The process is simple.  As soon as you’ve signed up, most sites will let you customize the look of your page.  Change things like the background and font color (myspace has an especially easy editor produced by its creator that works wonders) to better match your tastes. 

 

Remember this is an informal setting, no need to chock your page full of sales pitches or official sounding words.  Take off the internet marketer cap, and be who you are.  Sell the person not the product.

 

You can usually search for friends by their interests (i.e. the niche market you’re pursuing) and interface with them via friend requests.  You’ll have more than enough “friends” to pursue that will lie safely within the boundaries of your niche. 

 

Internet Marketing from a Social Networking Site

 

Once you’ve built a large enough fan base, it’s time to start marketing.  Most social networking sites give you a place to blog.  Since you belong to a huge entity of people any of your optimized blogs have a better chance of showing up on Google!  Blog about your products, a press release or review can be a great way to cue users in on what’s going on in your world. 

 

Put the link to your main website on your page!  This is so important and yet so overlooked.  Any time you are given the opportunity to direct people to your website, the Jeff Paul system recommends you take it! 

 

And remember, these are people that got to know you for you, don’t abuse that!  Don’t spam users with product promotions, learn to write good copy.  Don’t build a bogus page either, most users are quick to spot a page set up for marketing.  Sell the person NOT the product. 

 

Using these handy tips, you can insure that you’ll be able to use Social Networking Sites to your fullest advantage on your shortcuts to internet millions.